Talbots Joins Forces with O, The Oprah Magazine
Talbots and O, The Oprah Magazine have joined forces to launch an unprecedented spring retail collaboration and national marketing campaign that is for women, about women, supporting women and dressing women. The partnership is the culmination of two like-minded organizations with like-minded philanthropic visions coming together to support Dress for Success, an international not-for profit organization that empowers women to achieve economic independence by providing a network of support, professional attire and career development tools to help women thrive in work and in life.
As part of the collaboration, O Magazine’s Creative Director, Adam Glassman created the exclusive O, The Oprah Magazine for Talbots Capsule Collection. This limited-edition 7-piece collection will hit Talbots stores nationwide beginning February 22 and will be available through April 3, with 30% of the net proceeds benefitting Dress for Success.
The capsule collection, which is available in Missy (size 2-20), Petite (size 0-16), Women’s (size 12W-24W) and Women’s Petite (size 12WP-22WP), retails from $60 for the Ombre Striped Scarf to $189 for the Hydrangea-Print Fit & Flare Dress.
Last year, through customer donations and a percentage of proceeds from store events, Talbots collected more than 4,000 boxes of clothing and was able to donate $500,000 to Dress for Success. This year, through the partnership with O Magazine, the goal is to double the monetary and clothing donations.
On Saturday, March 5, all Talbots stores across the country will hold “Spring Style Shopping Parties,” where women nationwide can shop at 25% off (excluding the capsule collection), enjoy refreshments, and make donations to Dress for Success. Nearly new office-appropriate attire will be accepted at any Talbots locations from March 3 to March 6, while monetary donations will be accepted at the register of each store through April 3.
About Talbots
Founded in 1947, Talbots is a leading retailer and direct marketer of women’s classic apparel, shoes, and accessories. Today, there are nearly 500 Talbots stores throughout the U.S. (45 states) and Canada with catalogs and an e-commerce site reaching a vast audience of customers around the world. For more information, visit www.talbots.com.
About O, The Oprah Magazine
O, The Oprah Magazine (oprah.com/omagazine) encourages confident, intelligent women to reach for their dreams, express their individual style and make wise choices, guided by the values of one of the most charismatic women in the world, O Editorial Director Oprah Winfrey. With an emphasis on personal growth, the magazine inspires, addressing every aspect of a woman’s life – the material, the intellectual and the emotional – and deeply connects with more than 15 million readers every month (MRI, 2011 Doublebase). From the moment it launched, O, The Oprah Magazine carved out a unique position in the marketplace and created an entirely new category in women’s magazines, delivering the Live Your Best Life message through thoughtful, ever-evolving content and the trusted advice provided by Suze Orman, Dr. Phil and Dr. Oz and other well-known experts. In May 2012, O, The Oprah Magazine won the publishing industry’s highest honor, the American Society of Magazine Editors (ASME) award for General Excellence. O, The Oprah Magazine is available on Zinio, Barnes & Noble Nook, Amazon Kindle and Flipboard, and its namesake iPad app is available on the App store at www.itunes.com/appstore. Follow O, The Oprah Magazine on Twitter @O_Magazine.
O, The Oprah Magazine is a co-venture between Harpo Print, LLC and Hearst Magazines, a unit of Hearst, one of the nation’s largest diversified media and information companies. With 21 titles in the U.S., Hearst is the leading publisher of monthly magazines in terms of total paid circulation (AAM 2H 2014), reaching 78 million readers (Spring 2015 MRI gfk) and 54 million site visitors each month (comScore).
