Ogilvy & Mather North America
Carla
Hendra was named Chief Executive Officer of Ogilvy North
America in 2005 and in 2007 was appointed Chairman of Ogilvy
New York, the flagship of Ogilvy & Mather's global network.
With responsibility for Ogilvy's key business units:
Ogilvy & Mather Advertising, OgilvyOne, OgilvyAction,
OgilvyPR, OgilvyHealthworld, and Redworks, Ms. Hendra oversees
the Ogilvy network's largest operations.
She has
been the driving force of digital at Ogilvy for 13 years.
Her focus on digital innovation resulted in
OgilvyInteractive being named one of the world's leading
digital marketing agencies in North America by Forrester
Research in 2007 and 2009, based on pioneering digital work on
behalf of clients such as IBM, American Express, TD
AMERITRADE, Unilever, SAP, Kraft, Cisco and Time Warner Cable.
Ms. Hendra
joined Ogilvy in 1996 as part of Steve Hayden’s legendary
“Team Blue,” which served the IBM account globally.
She was appointed President of OgilvyOne
New York in 1998, following her
successful leadership of IBM’s digital and demand generation
business. Ms. Hendra
assumed regional leadership of the integrated Ogilvy & Mather
Group in 2005. During
her management tenure, OgilvyOne and OgilvyInteractive have
won more awards than any other agency in their category for
innovation and results in digital and direct marketing.
In 2004, Ms. Hendra launched the Verge conference,
Ogilvy’s global digital summit series, and hosts this thought
leadership event each year in the
U.S.
She speaks frequently on digital innovation at conferences
such as Web 2.0, the adTech and the National Association of
Television Program Executives (NATPE).
Ms. Hendra
served as the first-ever female jury chair of the Cannes
Advertising Festival when she presided over the 2001 Cyber
Lions. She was selected one of Working Mother magazine’s
“Advertising Working Mothers of the Year” in 2004, and named
Advertising Woman of the Year by AWNY in 2005.
Ms. Hendra received the YWCA’s “W” award, given for
eliminating racism and empowering women, in 2008.
She has served terms on both the 4A's Board of
Directors and the DMA Board of Directors; currently she is a
member of the Digital Board for the 4A's.
Ms. Hendra
became a David Rockefeller Fellow of The New York City
Partnership in 2006 to further Ogilvy's involvement in
important civic and educational issues.
She is active in several organizations promoting inner
city education, including PENCIL and Schools That Can. Ms.
Hendra was elected to the Board of Directors of Dress for
Success in 2007.
She is a Director of Brown Shoe (BWS) a global footwear
manufacturer and retailer and Unica (UNCA), a global
enterprise marketing software company.
A graduate
of the University of Chicago, Ms. Hendra resides in New York City with her husband and three
children.
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