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News | Media | Press Releases
Stirrings® Launches Limited Edition Pomegranate Mixer to support Dress for Success®
Fall River, MA
Stirrings®, the leading all-natural cocktail mixer brand, has collaborated with
Diageo, the world’s leading spirits, beer and wine company, to launch a limited edition bottle of their
best selling Pomegranate Mixer. Stirrings will donate $1 for each bottle sold (up to $24,000) of the
Limited Edition Pomegranate Mixer to Dress for Success, an international non-profit organization
that promotes the economic independence of disadvantaged women. Through this partnership,
Stirrings aims to help raise awareness for Diageo’s Something To Share™ Campaign, which
supports Dress for Success by spreading the message that everyone has something to share,
regardless of one’s circumstances in life. Dress for Success helps underprivileged women by
providing professional attire and career development tools to help women succeed in work and in
life.
The Stirrings’ Limited Edition Pomegranate Mixer bottle features an exclusive patterned label,
modeled off the limited edition “Something to Share” silk scarf designed by fashion mogul Sean
Combs in support of Dress for Success. This special bottle also features a signature recipe for the
Pomegranate Royale Martini, a drink inspired by the mission of Dress for Success. The recipe calls
for Stirrings Pomegranate Mixer, lime juice, Ciroc vodka and sparkling wine.
“We are thrilled to be aligned with Diageo and to participate in the Something To Share Campaign
in support of Dress for Success,” said Bill Creelman, Founder and CEO of Stirrings. “As a company,
we aspire to give back and we believe that supporting an organization that helps disadvantaged
women build a better life is an invaluable opportunity to help make a difference.”
As with all of Stirrings’ products, the Limited Edition Pomegranate Mixer highlights the company’s
philosophy that “better ingredients make better cocktails.” The Stirrings Pomegranate Mixer is an
all-natural balanced sweet-tart blend of pomegranate juice, lemon juice and cane sugar and can also
be mixed with tonic water for a refreshing non alcoholic spritzer. Stirrings’ Limited Edition
Pomegranate Mixer will be available through select retailers and at www.stirrings.com in late March
and will retail for $10.95. All Something To Share limited edition items designed by Sean Combs
will be available at www.somethingtoshare.org.
About Stirrings
Established in Nantucket in 1997, Stirrings is an innovative company redefining
the way people enjoy cocktails. Stirrings uses the finest real fruit juice, triple-filtered water and
cane sugar to create a diverse collection of super- and ultra-premium Cocktail Mixers, Rimmer®
brand cocktail garnishes, Bar Ingredients, Cocktail Essences and Cocktail Sodas. Stirrings’ products
are perfect for stylish entertaining, allowing anyone to create restaurant-quality, cutting-edge
cocktails at home, and give bartenders and professional mixologists a superior palette to work with.
Find Stirrings at select gourmet specialty stores and liquor stores, lifestyle emporiums, and fine
dining and drinking establishments nationwide. For more information, visit www.stirrings.com.
About Dress for Success
Dress for Success is an international not-for-profit organization that promotes the economic independence of disadvantaged women by providing professional attire, a network of support and the career development tools to help women thrive in work and in life. Since starting operations in 1997, Dress for Success has expanded to more than 80 cities in the U.S., Canada, New Zealand, the Netherlands and the UK. To date, Dress for Success has helped more than 400,000 women work towards self-sufficiency. Visit
www.dressforsuccess.org to learn more.
About Diageo
Diageo is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, wines, and beer categories. These brands include Johnnie Walker, Guinness, Smirnoff, J&B, Baileys, Cuervo, Tanqueray, Captain Morgan, Crown Royal, Beaulieu Vineyard and Sterling Vineyards wines.
Diageo is a global company, trading in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE).
For more information about Diageo, its people, brands, and performance, visit us at http://www.diageo.com. Celebrating life, every day, everywhere, responsibly.
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