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News | Media | Press Releases
Dress for Success® and Diageo to Give
Two Women Business Makeovers at California Speedway
NASCAR Sprint Cup Series Team Sponsors and Female Business Leaders to Help
Non-profit Show Disadvantaged Women the Business Behind the Cars
NEW YORK, FEBRUARY 21, 2008
When Kaydene Bennett and Holly Ammons discovered they would be receiving business makeovers this weekend at California Speedway, they couldn’t help but picture greasy overalls and firesuits. However, as the benefactors of a partnership between Dress for Success and Diageo, not only will the two women be outfitted with new professional attire, but they’ll also have the opportunity to learn about the business behind professional motorsports from some of its most influential businesswomen and female media members.
Kaydene, 24, New York, NY, and Holly, 44, New York, NY, will spend most of their weekend at California Speedway experiencing NASCAR and the business that supports it. To help get the word out, Diageo is allocating the rear quarter panel of Jamie McMurray’s No. 26 Crown Royal® Ford Fusion to the Dress for Success logo. Crown Royal is one of multiple adult beverages in Diageo’s product portfolio. The logo will be on display for national audiences all weekend including during Sunday’s Sprint Cup race at California Speedway.
“One of the best parts about working for Diageo is that giving back to the communities in which we do business is an integral part of who we are,” said Ami-Lynn Bakshi, Vice President, Crown Royal. “I can’t tell you how pleased I am to be able to continue this tradition through our support of Kaydene, Holly, and the entire Dress for Success organization.”
Bennett and Ammons were both referred to Dress for Success by local job training agencies that were helping women in their employment search. Dress for Success provided both women with business suits for their interview process, and each landed jobs shortly thereafter. Since then, the organization has supported Bennett and Ammons in their ongoing career development. Now, they hope their crash course in the business world of professional motorsports will pay dividends for their future endeavors.
“We are thrilled to be able to offer these women a weekend full of professional makeovers and NASCAR excitement,” said Joi Gordon, Chief Executive Officer of Dress for Success Worldwide. “We hope they will make valuable business contacts and learn from some of the brightest women in professional sports including California Speedway president, Gillian Zucker.”
dressbarn and Office Depot® (NYSE: ODP), the official office products partner of NASCAR, are also assisting Dress for Success with its makeovers by providing complimentary shopping sessions at each company’s nearby retail locations. Additionally, Office Depot will provide both Bennett and Ammons with a brand-new laptop as well as a $500 Office Depot gift card.
Since its inception in 1997, Dress for Success has suited more than 400,000 women. In 2006 alone, they served 45,000 women through their more than 80 affiliate locations across the United States, United Kingdom, Canada, the Netherlands and New Zealand.
About Dress for Success
Dress for Success is an international not-for-profit organization that promotes the economic independence of disadvantaged women by providing professional attire, a network of support and the career development tools to help women thrive in work and in life. Since starting operations in 1997, Dress for Success has expanded to more than 80 cities in the U.S., Canada, New Zealand, the Netherlands and the UK. To date, Dress for Success has helped more than 400,000 women work towards self-sufficiency. Visit www.dressforsuccess.org to learn more.
About Diageo
Diageo is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, wines, and beer categories. These brands include Johnnie Walker, Guinness, Smirnoff, J&B, Baileys, Cuervo, Tanqueray, Captain Morgan, Crown Royal, Beaulieu Vineyard and Sterling Vineyards wines.
Diageo is a global company, trading in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE).
For more information about Diageo, its people, brands, and performance, visit us at http://www.diageo.com. Celebrating life, every day, everywhere, responsibly.
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