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News | Media | Press Releases
THE STYLE NETWORK AND DRESS FOR SUCCESS EXPAND PARTNERSHIP
WITH NEW PSA CAMPAIGN AND CAUSE MARKETING INITIATIVE
Lorraine Bracco, Iman, Bobbi Brown, Niecy Nash and Finola Hughes Participate in PSA Campaign in Support of Dress for Success
Dress for Success to Receive Proceeds Generated from New Style.Berry Essie Nail Polish, Available Exclusively on mystyle.com
Los Angeles, July 31, 2007
The Style Network and Dress for Success Worldwide are taking significant next steps in their ongoing partnership to promote economic independence for disadvantaged women. A new celebrity-filled public service announcement campaign, kicking off this week, drives awareness about Dress for Success and inspires viewers to get involved with the organization, which provides professional attire, a network of support and career development tools to help underprivileged women. Additionally, Style has created a new nail polish color in partnership with Essie, Style.Berry, to raise funds for Dress for Success. The Style.Berry polish, currently available for purchase only on mystyle.com, will be integrated into the Essie polish line in 2008.
"It is wonderful to see Style's relationship with Dress for Success continue to grow and evolve," said Salaam Coleman Smith, executive vice president, The Style Network. "Style and Dress for Success share a common desire to build the self-confidence of every woman through positive support and empowerment."
"The Style Network is a valued strategic partner of Dress for Success," said Joi Gordon, chief executive officer, Dress for Success Worldwide. "The Style Network has made incredible contributions to our organization by increasing visibility of our mission with viewers and raising critical funds for our programs."
Celebrities participating in the PSA campaign include actress Lorraine Bracco, supermodel Iman, make-up mogul Bobbi Brown, "Glamour" Editor-in-Chief Cindi Leive, Laura Bennett ("Project Runway"), as well as The Style Network's Niecy Nash ("Clean House") and Finola Hughes ("How Do I Look?")
The fun and flirty new Style.Berry nail polish will be sold exclusively on mystyle.com through February 2008. The polish will then be distributed widely and released in salons.
Style first teamed up with Dress for Success in 2006 and helped increase donations for the organization's Send One Suit Week clothing drive by 57% over the previous year. Additional components of the partnership have included a special Dress for Success-themed episode of Style's popular series "How Do I Look?," as well as local market events with Dress for Success affiliates, including mini-makeovers and style consultations on the network's Mobile Makeover Bus.
About Comcast Entertainment Group
Based in Los Angeles, recently formed Comcast Entertainment Group operates E! Entertainment Television, the 24-hour network with programming dedicated to the world of entertainment, and E! Online; The Style Network, the destination for women 18-49 with a passion for the best in relatable and inspiring lifestyle programming; and G4 offering the last word on gaming, technology, animation, interactivity, and "Internet culture" for the male 18-34 demo. E! is currently available to more than 90 million cable and direct broadcast satellite subscribers in the United States. In 2006, E! launched the E! Everywhere initiative underscoring the company's dedication to making E! content available on all new media platforms any time and anywhere -- from online to broadband at The Vine @E!Online to wireless to satellite radio to VOD. The Style Network currently counts 57 million cable and satellite subscribers and G4, the #1 podcasted cable network in America, is available in 63 million cable and satellite homes nationwide.
About Dress for Success
Dress for Success is an international not-for-profit organization that promotes the economic independence of disadvantaged women by providing professional attire, a network of support and the career development tools to help women thrive in work and in life. Since starting operations in 1997, Dress for Success has expanded to more than 80 cities in the U.S., Canada, New Zealand, the Netherlands and the UK. To date, Dress for Success has helped more that 350,000 women work towards self-sufficiency. Visit
www.dressforsuccess.org to learn more.
About Essie Cosmetics
New York based essie cosmetics was established 26 years ago and is now regarded as the leading international nail polish manufacturer offering over 200 fashion colors and total treatments for hands and feet as well as other skin care products. essie nail polish is an industry icon; distributors, beauty professionals, and consumers trust its excellence. For more information please visit us as www.essie.com.
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