Media Contact:

Erin Moran

erin@dressforsuccess.org

FOR IMMEDIATE RELEASE

DRESS FOR SUCCESS 5K WALK PROMOTES HEALTHY LIVING AND EMPOWERMENT

Nearly $100,000 raised to support non-profit

New York, NY – (May 10, 2010) Saturday’s rain was no match for the hundreds of people who came to New York City’s Battery Park to participate in The Power Walk for Dress for Success. Raising nearly $100,000, this was the first 5k walk for the international non-profit organization that promotes the economic independence of disadvantaged women.  The walk celebrated the launch of the Health and Wellness initiative of the Professional Women’s Group, the employment retention and career development program for employed clients of Dress for Success. 

More than 30 teams of Dress for Success sponsors, volunteers and clients walked in support of the organization.  Many made it an early Mother’s Day celebration by walking with their mothers and children.  In addition, each walker received a sticker to wear in honor of their Power Hero, a person who has made an important impact in their life. 

“A healthy lifestyle is a key component to being independent and successful,” said Joi Gordon, CEO of Dress for Success Worldwide. “I am excited to see so many people embracing this concept. I am especially pleased to see that many of our Professional Women’s Group members walked with their children.  It is so important to show our children the benefits of a healthy lifestyle.”

Once walkers crossed the finish line, they were treated to a massage, received healthy living tips and giveaways, and the children were invited to the Children’s Zone for arts and crafts. These activities were offered by the event sponsors Aetna, Affinity Health Plan, Ban, BriteSmile, The Style Network and Woman’s Day.

Dress for Success will be accepting donations for the walk through May 31, 2010.  Cities across the U.S. will host The Power Walk for Dress for Success in 2011.  More information about the walk can be found at www.dfspowerwalk.org.

About Dress for Success

Dress for Success is an international not-for-profit organization that promotes the economic independence of disadvantaged women by providing professional attire, a network of support and the career development tools to help women thrive in work and in life. Since starting operations in 1997, Dress for Success has expanded to more than 100 cities in the U.S., Australia, Canada, Mexico, the Netherlands, New Zealand, Poland, the UK and the West Indies. To date, Dress for Success has helped more than 500,000 women work towards self-sufficiency. Visit www.dressforsuccess.org to learn more.

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